Steffes Group Inc.
Sign In
Advanced Search
Insights

Our Company

  • About Us
  • Insights
  • Careers
  • Representatives
  • Sell with Us
  • Finance

Support

  • Account Profile
  • FAQs
  • Contact Us

Connect

National Auctioneers Association

Terms & Conditions|Privacy Policy|

Copyright © 2026 Steffes Group, Inc.

All Rights Reserved.

This site is protected by reCAPTCHA

News and insights from across the industry

Insights

Back to insightsExpert Insights

We've Come a Long Way - And So Have Our Catalogs!

From the Desk of Scott Steffes

Published

September 04, 2025

Read Time

2 min read

Topic

Expert Insights

We've Come a Long Way - And So Have Our Catalogs!

Article


The change hasn’t happened overnight. It’s been unfolding over the past year, and this edition is one more step in that direction. This marks a shift from the days when desks and mailboxes were cluttered with stacks of auction bills. When was the last time you stood at the parts counter, a dealership, or the entrance to your favorite café or gas station, and you had to stand and rifle through all the auction bills hanging? Most of them have disappeared, haven’t they?

At Steffes, we want to give buyers all the information they need about our sellers and the items they’re offering up for bid, clear, complete, and easy to access. Whether it is real estate, construction, transportation, agriculture, or one of the many specialty auctions we take on, our approach remains the same.

Now, instead of sorting through piles of paper, you can simply flip through these pages. If a name, location, date, or item catches your eye, just pull out your phone, scan the QR code, and you’re taken straight to the full auction listing, complete with hundreds of photos. I couldn’t tell you exactly how it works, but it sure beats the old days of one photo and a few words on a flyer or newspaper ad.

https://steffesgroup.com/insights/a05df178-5212-4f3f-a388-4ac0b2662e57
You might also notice the miles that separate the auctions in this catalog. We’re just about everywhere, or at least it feels that way, and so is the land and equipment we sell. The “death of distance” is something my dad used to talk about 50 years ago, back when driving a couple hundred miles for an auction was a big deal.

The perspective has certainly changed but the motive for us here at Steffes has not. That is to do whatever we can to deliver the utmost service, information, hard work, and professionalism to our clients and customers.
I hope you take some time to page through this latest edition. And remember, you can always pick up the phone and talk to the great people here at Steffes. That personal connection is still the best part of what we do, and I hope that never changes.

Scott Steffes
CEO / President

Recommended insights background

You Might Also Like...

Growing Role of Online Auctions in Agriculture
Expert InsightsGrowing Role of Online Auctions in Agriculture
Learn how online agricultural auctions help sellers reach more qualified buyers, increase competition, and establish true market value through transparent, technology-driven bidding.
July 24, 2026CONTINUE READING 〉
How Equipment Values Change During Different Market Cycles | Steffes Group
Expert InsightsHow Equipment Values Change During Different Market Cycles | Steffes Group
Learn how equipment values rise and fall through economic and industry market cycles. Discover key factors that influence machinery prices and valuation trends.
July 17, 2026CONTINUE READING 〉
June Top 10 Highlights
Auction HighlightsJune Top 10 Highlights
From high-horsepower farm equipment to premium construction and transportation assets, buyers showed up in a big way last month. See which tractors, trucks, and equipment earned a spot on the list and discover the strong market demand driving results for sellers across North America.
July 14, 2026CONTINUE READING 〉
IAC Sponsorship & Marketing Nominations
Company NewsIAC Sponsorship & Marketing Nominations
From industry recognition through the National Auction Association's Marketing Competition to supporting the International Auctioneer Championship, we're proud to invest in the future of auctioneering and help promote excellence, innovation, and education across the industry.
July 10, 2026CONTINUE READING 〉