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We've Come a Long Way - And So Have Our Catalogs!

From the Desk of Scott Steffes

Published

September 04, 2025

Read Time

2 min read

Topic

Expert Insights

We've Come a Long Way - And So Have Our Catalogs!

Article


The change hasn’t happened overnight. It’s been unfolding over the past year, and this edition is one more step in that direction. This marks a shift from the days when desks and mailboxes were cluttered with stacks of auction bills. When was the last time you stood at the parts counter, a dealership, or the entrance to your favorite café or gas station, and you had to stand and rifle through all the auction bills hanging? Most of them have disappeared, haven’t they?

At Steffes, we want to give buyers all the information they need about our sellers and the items they’re offering up for bid, clear, complete, and easy to access. Whether it is real estate, construction, transportation, agriculture, or one of the many specialty auctions we take on, our approach remains the same.

Now, instead of sorting through piles of paper, you can simply flip through these pages. If a name, location, date, or item catches your eye, just pull out your phone, scan the QR code, and you’re taken straight to the full auction listing, complete with hundreds of photos. I couldn’t tell you exactly how it works, but it sure beats the old days of one photo and a few words on a flyer or newspaper ad.

https://steffesgroup.com/insights/a05df178-5212-4f3f-a388-4ac0b2662e57
You might also notice the miles that separate the auctions in this catalog. We’re just about everywhere, or at least it feels that way, and so is the land and equipment we sell. The “death of distance” is something my dad used to talk about 50 years ago, back when driving a couple hundred miles for an auction was a big deal.

The perspective has certainly changed but the motive for us here at Steffes has not. That is to do whatever we can to deliver the utmost service, information, hard work, and professionalism to our clients and customers.
I hope you take some time to page through this latest edition. And remember, you can always pick up the phone and talk to the great people here at Steffes. That personal connection is still the best part of what we do, and I hope that never changes.

Scott Steffes
CEO / President

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