As we prepare for the spring auction season, we want to provide our sellers with a clear picture of the current market. Following a recent farm show for corn and soybean growers, one message stood out: 2026 will be a year where management matters as much as production.
After seasons of volatility in commodity prices, input costs, and interest rates, operators are navigating a tighter decision-making environment. Lenders are applying more scrutiny. There is less room for error, creating a vital need to align machinery, land costs, and production plans with realistic margins.

MACHINERY: PRIORITIZING TOTAL COST OF OWNERSHIP
Equipment decisions now center on matching iron to available acres and cash flow. We see extended trade cycles as producers work to preserve capital, making preventive maintenance a top priority.
When new equipment prices feel out of reach, demand shifts toward late-model used units. Producers are adopting a “Total Cost of Ownership” mentality. They are looking beyond the monthly payment to consider depreciation, insurance, repairs, and resale value. Machines that hold their value and offer easy resale will be the most sought-after items this season.

FARMLAND: RESILIENCE IN A MIXED MARKET

Farmland values remain resilient but increasingly mixed. Because of its scarcity, land behaves differently than other farm assets. In 2026, expect buyers to be more sensitive to ROI than in previous years.
Quality always demands a premium. Highly productive, well-drained land with access to strong local economies will attract top bids. Conversely, marginal land will see more cautious bidding, particularly if it requires significant improvements.

BOTTOM LINE THE STRATEGIC VALUE OF AUCTIONS

The 2026 growing season looks economically tight and strategically complex. Farmers must contend with high input and machinery costs alongside pressure on commodity prices. While some economists see signs of stabilization, on-the-ground profitability remains uncertain and tied to policy shifts.
In this environment, auctions serve as a practical tool by providing speed, transparency, and true price discovery. For sellers, an auction quickly converts underutilized equipment into working capital.