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Crossing Borders, Building Trust

Published

June 26, 2025

Read Time

2 min read

Topic

Expert Insights

Crossing Borders, Building Trust

Article

Change. The more experience I have and the older I get, I’ve come to realize it’s about the only thing we can count on. It doesn’t seem like we have any shortage of change in any subject or any geography in today’s world. At least that is what I feel and I’m sure many people reading this might agree with me.

Here at Steffes the biggest change we’ve seen in a long time is stepping across the border and discovering new friends and business partners in Canada. Doing business internationally has been a learning experience but one that reinforces my belief that good people are everywhere, especially in the farming and construction communities. It’s been a pleasure for all of us to learn from each other and reinforce the belief there really aren’t many differences when it comes to family, treating people right, working hard, and doing your best. Even though we’re a 65-year-old company, most people in Canada have never heard of us. We understand, so it’s up to us to “say what we do and do what we say” so the trust can be built just like we’ve done all these years in the U.S. Everyone at Steffes is committed to the proposition. It’s with humility and gratitude, we hope to build on what got us down the road all these years and make sure we do our utmost best to do the right thing and build that trust that no one at Steffes will ever take for granted. 

I also can’t forget our long-time customers. I know there are likely many of you reading this who went to our auctions as a child (just like me) and have been following us ever since. I’ll bet, heck, I know there are readers who have literally spent millions at our auctions! Our sellers thank you for the business as do I and hope we can continue to invite you to participate in our auctions wherever they may be. Even though we don’t often get the chance to have coffee or grab a brat or BBQ with you at the auctions anymore, rest assured we’re still the same like-minded people who want the auction experience at Steffes to be the very best. I hope you give us the chance to prove it.

 

Scott Steffes

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