Steffes Group


5 Questions to ask a Steffes Sales Rep Before Booking An Auction

Questions to Ask A Steffes Sales Rep

5 Questions to ask a Steffes Sales Rep Before Booking an Auction
June 2022

Are you ready to start the next stage in your life? We understand it’s hard to let go of what you’ve spent your whole life building. At Steffes Group, we know how important it is for you and your family to make the right decision. Here are five questions to ask a Steffes Sales Representative before booking an auction.


What is the auction process from start to finish?

Selling your equipment or land at auction can be a daunting task, especially if you’ve never sold anything at auction before. It’s a totally different experience when you’re a seller versus a bidder, but the road from the field to sale day doesn’t have to be a bumpy ride. The smoothest path is understanding the Steffes auction process from start to finish. The most important takeaway from our auction process is the Steffes Way. We will say what we do, and we will do what we say.


How do you market my equipment?

At the Steffes Group, we market your equipment, not just advertise it. Asking a sales representative this question is crucial in understanding the value Steffes provides and helps evaluate the value of your equipment. Knowing how Steffes markets your equipment will offer you an understanding of the highly skilled marketing professionals working closely with our representatives and clients to best market each item to potential buyers around the globe. We identify potential buyers and prepare the best marketing plan to get top dollar for your equipment.


When should I sell?

This may seem like a silly question to ask but knowing and understanding first the equipment you are going to sell and the best time of year to sell that equipment will be fundamental for a successful auction. Using specific farm equipment is seasonal, so seasonality can hugely impact certain equipment items. One of the best-kept secrets, even in the auction industry, is the power of a weekday auction. All Steffes auctions occur during the week.


What is the difference between live on-site and timed online?

When the time comes to consider selling your line of equipment at auction, many factors go into deciding whether a live or timed online auction will be right for you. Although Steffes Group has been conducting live, in-person auctions for over 60 years, timed online auctions have grown in popularity in our thriving digital world. Knowing the difference and discussing your options can help you achieve the best results. The best part is that you are in total control, and we stand behind our belief that each auction we do is worth celebrating.


Why is Steffes the best auction company to sell my equipment?

With over 60 years of experience, Steffes is well-equipped with knowledgeable and highly skilled staff who will ensure you receive fair market value for your auction. When you hire Steffes, you don’t just hire one person to focus on your auction; you get a whole team of industry experts. The value and quality of service Steffes Group brings is unparallel to its competitors. Auctions are a powerful method for delivering fair market value, no matter what type of auction you choose. Our auctioneers work for YOU.


If you are looking to sell and would like to get in contact with a Steffes Sales Representative, contact us today!